In the history of human endeavour and in particular creativity we strive and often fail. Management metrics are not particularily supportive of failure and this causes problems in fostering innovation.
I am not going to dwell too much on what we need to do but in the first instance take a look at the link below for many a glorious failure.
This is what Tom Peter's says:
Education and Creativity
And this is what Steve Johnson says:
Where good ideas come from